A new blog post… or any other new content, including ebooks, infographics or webinars. 5. Take this case study of one of our clients as an example: William Effler Jewelers in Cincinnati, OH ran a postcard campaign promoting a 25-50%-off special offer that brought in an extra $25,000 in sales for their store’s 93rd anniversary sale. When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their experience. Search engines work by finding websites which match the keywords your prospects search with. By doing so, you will uncover a trove of powerful marketing assets. They will know how to use each of the different Facebook ads to grow their network and how to write engaging content to keep their audience’s attention. Register for a FREE Google My Business account. Need jewelry marketing ideas for your blog? Facebook marketing is very popular, and for good reason —. Your Google listing can (and should) show pictures of your best inventory plus all information googlers want to see right off the bat. You also want to take the time to RESPOND to negative reviews. Focus on the details of the product (gems, tiny diamonds), Opt for the HIGHEST resolution setting (which will enhance detail), 10% discount on any jewelry (or watch) repair, Massive sales (for holidays — 30-60% off), Gender (are you selling mostly rings to men, for example), Secret sale announcement (semi- or annual), Giveaways (“Bring in this postcard and enter to win a $2,400 Bellarri!”), Close-up photos of your jewelry (remember #1), Photos of your team (even if that’s just you! For even more jewelry store marketing ideas, check out these postcards that work! Thanks a lot. Aug 31, 2020 - Explore Think Orange's board "Jewelry - Marketing", followed by 4801 people on Pinterest. Furthermore, consumers are purchasing year-round and often for themselves instead of others. And generated several THOUSANDS in revenue. Your online jewellery marketing plan could include things like setting up a simple website or improving an existing one, or signing up to sell through a community like Etsy. Even if you’re not an online retailer, getting in front of buyers with engaging and shareable social media will give your small business the best chance of capitalising on seasonal spending. simply a undoubtly perfect. Build a social media presence to drive awareness, loyalty, and sales. If you want a done-for-you email marketing solution, you can use PostcardMania’s email marketing services. Thanks for reading! Social media is a FREE way to get your jewelry marketing out so people can see what beautiful items you have for sale, and you can drive clicks from social media back to your website. As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal. Get creative and create a special offer you can use to drive in new prospects (and customers) to buy from you. Glad you found it helpful! What other businesses have customers who may want to buy from you? It’s easy to be present on many social media channels, for example, Instagram or Pinterest. Regular posts on social media with skilfully crafted content are sure to create a buzzword about the brand, will eventually help you in jewellery branding & introduce you to your target audience. So handle the review well, and they could turn into a happy customer! Pay attention to where your engaged followers are located to ensure that you post at … Direct mail postcards can deliver business growth for your small business when all other marketing tools fail. What type of jewelry do your customers want? The last thing you need is a disgruntled former customer bad-mouthing your business. You want your jewelry marketing to be targeted, meaning: Target only those prospects who can and WILL buy from you! Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. Thank you so much, Jafar! 3 reasons jewelry stores should use content marketing. Whether you specialize in engagement rings, selling or buying gold, or watch repair services, your website MUST be equipped with a lead capture form to get more leads from your website. Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #15)! Very informative.we hope this would be helpful to our business. When you’re done updating your online listings, you need to make sure your website doesn’t shoo away prospects, and here’s why…, Your website isn’t just a fancy place for your prospects to visit you online…. See how the first organic listing for a jeweler (in the above search example) comes AFTER those Google Maps results. So here’s 21 ideas for social media content to help you shake things up. It is absolutely my pleasure to help you grow your business! I’m glad you found it useful! As a result, it’s important to keep engagement up throughout the year. 3. Leave a review!”, FREE report: How to get more positive Google reviews to promote your business. So there you have it! Get Superb Grades Consistently +1 817 953 0426 Yet, independent jewelers are still clinging to the same marketing tactics they’ve relied on for years: word-of-mouth advertising from loyal customers, a rich narrative celebrating the store’s family legacy, and holiday-centric promotions. You can even donate a jewelry piece (maybe a lovely one that’s been hard to sell from your store’s inventory) for a charity auction in exchange for being featured in the organization’s newsletter and promotions. For some, it’s as low as 2 PERCENT. Here are some marketing ideas for Compliment Day: Show another business some love on their social media or Yelp page. Do NOT follow this link or you will be banned from the site! When a prospect calls in, you can ask what jewelry store marketing they saw. Some magazines offer what’s called “advertorials” which are paid advertisements that present like readable, informative articles. If you're using Social Media to build your business, then you need to learn how to get traffic from it. For marketing jewelry online, you can run ads (more on those options later) at the same time you mail your postcards to get your marketing seen in multiple places which means: Your prospects see your jewelry marketing over and over again and remember YOU when they go shopping. What helpful content can you write about that will prove you’re a credible jeweler? A vital promotional item you should ALWAYS have on hand. Are you an expert when it comes to multiple social media channels? Sitemap, Content Director @ David Perry & Associates. Social media has become an indispensable part of any marketing strategy. Simply copy / paste these hashtags and get more likes and sales! You may also plan to join a new social media platform or improve your skills on one that’s been working well for you. I’m glad you found it helpful! Want 20% OFF your next gold necklace? You can create a giveaway of a jewelry piece you have for those who give you referrals, such as: Refer a friend, and enter your name to WIN this $900 pair of ruby earrings! 2. With prospects doing a lot of their purchase research online, when you have a prospect on the phone, you want — and need — to be on your A game. opal jewelry), Create irresistible deals at great prices (like an earring, ring, & necklace set), Find the correct contact person (editor of a specific area of the magazine), Email them your info including pictures of your store and product, Offer to do a giveaway with them as incentive, Reach out to them more than once (they probably get TONS of emails! It’s all about getting your name (and logo from #1) out there! Think a blog is optional in terms of your jewelry advertisement ideas? Your social media content becomes the voice of your brand. And just like your logo being well done, your business cards shouldn’t be the cheapest you can find…. People buy jewelry at specific times of year, namely: So you want to start marketing minimally 6 weeks in advance of these calendar dates to remind your prospects to buy from YOU for these sentimental holidays. When you keep communication open with your customers, it’s hard for them to forget you —. Make Your Social Media Profile Attractive Economic & best for jewelry business. We will not publish or share your email address. Write out the copy with the relevant hashtags in advance, then use Buffer for marketing automation . When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your ads to see what gets the best results. To be seen in the best light possible – speaking of which…, Showing off your jewelry isn’t just a matter of having photos —. First, look at your customer base — the people who have already bought from you. Unfortunately, only 75% of those people will scroll past the first page of results, according to HubSpot. Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show other consumers that you care enough to communicate and try to help. This is perfect if you’re small and selling to consumers (B2C) because a Facebook page can work as effective as a … She specializes in women's services and is the author of "The Lean and Green Diet", Our digital marketing insights for brands, Why It’s Important to Repost on Instagram, How to Use Social Data Analytics to Inform Your Marketing Strategy. Of engagements, anniversaries, graduations, and they could turn into a customer! Have social media marketing ideas for jewelry business enticing special offer on your lead capture form to entice to... Bigger online players for you — have at it its benefits extend far beyond increasing.... A short amount of time also add this to the bottom of your website share. Credible jeweler as many as 93 % of those people will scroll past first! 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